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Branding

The Ultimate Guide

Branding TechniqueWhat It's Good ForAdvantagesLimitationsArtwork Required
Pad Printing
  • Pens
  • Key-rings
  • Water bottles
  • Stress Balls
  • Can brand uneven / rounded surfacees
  • Quick turn-around time
  • Inexpensive
  • 4 Colours maximum
  • No shading
  • Cannot print large surface areas, or textured surfaces
  • Vector format only
Screen Printing
  • Drawstring bags
  • T-shirts
  • Umbrellas
  • First Aid pack
  • Quick turn-around time
  • Shows small words & fine detail better than embroidery.
  • Maximum 6 colours available, 8 colours are possible under certain conditions.
  • Vector format only
YAG Laser Engraving
  • Any metal surface
  • Keyrings
  • Knifes
  • Pens
  • Extremely precise and permanent, with a upmarket finish.
  • Branding area is normally small
  • Cannot brand fabrics and plastics.
  • 1 colour vector format
  • High-res black & white jpeg.
Co2 Laser Engraving
  • Any glass, wood, leather
  • Folders
  • Awards
  • Wine Boxes
  • Extremely precise and permanent, with a upmarket finish.
  • Branding area is normally small
  • Cannot brand fabrics and plastics.
  • 1 colour vector format
  • High-res black & white jpeg.
Embroidery
  • Clothing
  • Caps
  • Towels
  • Sports Bags
  • Upmarket finish, most threa colour can be matched to customer specifications.
  • Limited space available.
  • Fine Detail will not be legible.
  • Vector format only.
Vinyl Stickers
  • Pen Holders
  • Notepads
  • Torch
  • Bottle Opener
  • Inexpensive for multi-colour and intricate jobs.
  • Cannot be applied to any fabric.
  • Unable to print white / metallic colours.
  • Vector format only.
Dome Stickers
  • Cooler bags
  • Keyrings
  • Water bottles
  • Desk Fridge
  • Printing done to exact customer colour specs.
  • Quick turn-around time.
  • Branding cannot be applied to a curved surface
  • Background cannot be clear.
  • Vector format only.
Heat Transfer
  • Drawstring bags
  • Caps
  • Jackets
  • Clothing
  • Can print on large surface areas, and textured surfaces.
  • Cannot print onto any plastics / nylon
  • A flat printing surface is required.
  • Vector format only.
Sublimation Printing
  • T-shirts
  • Aprons
  • Mugs
  • Lanyards
  • Umbrellas
  • Can print on large surface areas, and textured surfaces.
  • Cannot print onto any plastics
  • Cannot print the colour white.
  • Vector format only.
Debossing
  • Folders
  • Binders
  • Notebooks
  • Leather Keyrings
  • Permanent stamped impression in the product
  • Very professional
  • Doesn't discolour.
  • Long turn-around time.
  • Limited range of products allow for debossing.
  • 1 colour vector format
  • High-res black & white jpeg.
Embossing
  • Folders
  • Binders
  • Notebooks
  • Leather Keyrings
  • Permanent stamped impression in the product
  • Very professional
  • Doesn't discolour.
  • Long turn-around time.
  • Limited range of products allow for debossing.
  • 1 colour vector format
  • High-res black & white jpeg.
Hot Foil Stamping
  • Folders
  • Notebooks
  • Mousepads
  • Creates a subtle & under-stated branding
  • Branding is permanent
  • Can only be done in 1 colour
  • Can only be done on flat surfaces.
  • 1 colour vector format
  • High-res black & white jpeg.
Digital Transfer Printing
  • Mugs
  • Keyrings
  • Mirror
  • Mouse Pad
  • Can print on large surface areas, and textured surfaces.
  • Cannot print onto any plastics
  • Cannot print the colour white.
  • Vector format only.
R0.000 items