Events and festivals are lively, colourful and full of energy. With so many brands competing for attention, it can be hard to get noticed. At Brandability, we know the key is to give people something they will actually use and remember. Here is how we help brands make their promotional products memorable and effective.

Promotional products are silent brand ambassadors that carry your message into your customers’ everyday lives. A well-chosen product can create instant recognition. On the other hand, the wrong choice can waste your marketing budget, damage your brand’s image and leave your audience unimpressed.  Before you place your next order, take a closer look at these five promo product mistakes that businesses often make. Avoiding them can make...

Trade shows are bustling, high-energy events that bring together businesses, industries and audiences from across the country and beyond. From Johannesburg’s Gallagher Convention Centre to Cape Town’s CTICC, these events are where brands compete for attention in a sea of booths. It’s all about creating an experience that stops people in their tracks, sparks conversation and leaves them walking away with your brand in their hands and nothing...

Think about the last time you got something in the mail. Maybe it was a gift, maybe it was something you ordered online. Before you even saw what was inside, you noticed the box. How it felt, how it looked, the logo, the little details. That moment is what makes unboxing so satisfying. Why First Impressions Count  Think about your own experience with...

Giveaways are a proven way to increase brand visibility, engage your audience and achieve measurable results but running a successful promo product giveaway involves more than just handing out branded items. It takes careful planning, choosing the right products and aligning your approach with your business goals.  In this guide, we’ll walk you through the essential steps to create a giveaway that brings real value to both...

As remote and hybrid work continues to shape the modern workplace, one question keeps coming up: How do you keep teams feeling connected when they’re miles apart?According to an article by Statista, employees working remotely worldwide increased significantly in recent years, rising from 20 percent in 2020 to 28 percent by 2023. While Slack messages and Zoom calls help with communication, there’s something special about a tangible item that reminds someone they’re part of something bigger.That’s where branded...

Starting a business is no small feat. Between tight budgets, limited brand awareness and the daily hustle to get brand awareness, every decision you make as a startup counts, including how you promote your brand. But here’s the good news: you don’t need a massive marketing budget to make a memorable impact. The right promotional...

When your team works on-site or outdoors, whether it’s in construction, logistics, security, maintenance or event operations, they need gear that works as hard as they do. Here’s how to keep your outdoor workforce equipped, comfortable and proud to represent your brand with smart, durable promo solutions.1.

At Brandability, we know that ordering promotional products in bulk can be a significant step for any business or organisation. Bulk orders are an effective way to increase brand visibility, create consistency across teams and leave a lasting impression on clients, partners, and event attendees.  However, bulk orders for first-time corporate buyers require careful planning. At Brandability, we partner with businesses of all sizes to deliver well-executed branded...

There’s something powerful about receiving a gift, especially one you didn’t expect. It’s not just about the item itself; it’s about how it makes you feel: seen, appreciated and more connected to the brand that gave it to you.  That’s the quiet power of branded giveaways in loyalty programs. They add a human touch to what often feels like a transactional system. Instead of just collecting points...

When it comes to strengthening business relationships, few gestures are as powerful as a well-planned customer appreciation event. These events offer a golden opportunity to thank your clients, build loyalty and turn one-time buyers into lifelong brand advocates. But to leave a lasting impression, you’ll need more than good food and friendly smiles.  Thoughtfully chosen branded giveaways not only show gratitude but keep your business top-of-mind long...

Promotional products have long been a reliable tool for building brand awareness but they’re also an effective way to generate qualified leads. When used strategically, branded items can do more than just put your logo in front of potential customers; they can spark conversations, build trust and guide prospects into your sales pipeline.  If you’re attending events, running campaigns or building client relationships, here’s how to turn...

From branded pens and reusable water bottles to quirky keychains and plush hoodies - freebies are a serious marketing powerhouse that taps into deep consumer psychology and delivers surprisingly high ROI.In fact, PPAI studies show that 9 out of 10 people will recall a brand if they receive a promotional product from it.Let’s discuss why these branded goodies are so loved and why your business should be investing in them.1. The Psychology of “Free”: Why It Feels So...

Trade shows and events are excellent opportunities to showcase your brand and connect with potential customers. While traditional marketing methods like brochures and banners are effective, promotional products can take your engagement to the next level. But how do you make the most of these giveaways? Instead of just handing out free pens, why not get creative and maximise their impact?  Here are...

Small businesses face an uphill battle in a marketplace dominated by big brands with vast marketing budgets. The challenge is staying visible, attracting customers and creating lasting brand connections without breaking the bank. That’s where promotional products come in. These tangible, everyday items do more than just showcase your logo because they build brand loyalty, spark conversations, and give your business a competitive edge. Here’s why they should...