Promotional & Branded Lanyards

Brand Promotion and Visibility

Effective Branding Tool

Lanyards provide a continuous opportunity for brand exposure. When employees, clients, or event attendees wear branded lanyards with your company’s logo, they act as walking advertisements. This constant visibility helps reinforce your brand’s presence in the minds of onlookers. Enhance this effect by using lanyard pouches, which add functionality and further promote your brand. With lanyard printing, use vibrant colours and a clear, legible logo design to make your lanyards stand out. Consider including a tagline or a call-to-action for added impact.

Cost-effective Marketing

Compared to other marketing strategies, lanyards are a cost-effective option. They offer a high return on investment due to their low production cost and long-lasting nature. Distributing lanyards at events or as part of promotional giveaways can significantly enhance your brand’s reach without breaking the bank. 

When purchasing lanyards for sale, order in bulk to lower costs and partner with a reputable supplier like Brandability to ensure high-quality printing and durable materials.

Enhancing Security and Professionalism

Identification and Access Control

Lanyards play a crucial role in security and access control within a business environment. By holding ID badges, they help quickly identify employees, visitors, and contractors, reducing the risk of unauthorised access. When lanyard printing, use different coloured lanyards to distinguish between various groups (e.g., employees, visitors, contractors). This visual cue simplifies the identification process.

Professional Appearance

Uniformity in lanyards contributes to a professional appearance. When all staff members wear branded lanyards, it promotes a sense of unity and professionalism, enhancing the company’s image both internally and externally. Opt for high-quality materials like woven or satin lanyards for a polished look. Avoid cheap materials that might fray or fade quickly.

Practical Uses in Events and Trade Shows

Networking Opportunities

At events and trade shows, lanyards facilitate networking by prominently displaying names and affiliations, encouraging conversations and connections that can benefit your business. To make networking even easier, consider including a QR code on the ID card attached to the lanyard. This QR code can link to a digital business card or your company website, providing an effortless way for others to access more information about your business and keep in touch.

Event Sponsorship and Partnerships

When organising events, offering branded lanyards with lanyard pouches is an effective way to promote your sponsors. These events can range from conferences and trade shows to sporting events, festivals, corporate retreats, and educational workshops. For example, at a trade show, attendees can use lanyard pouches to carry their IDs and business cards while the sponsor’s logo is prominently displayed on the lanyard. Similarly, at a music festival, lanyards with pouches can hold tickets and passes, ensuring that the sponsor’s brand is visible to a large audience throughout the event. This continuous exposure not only enhances sponsor visibility but also helps offset event costs and builds valuable partnerships.

Building Employee Morale and Corporate Culture

Team Building

Custom lanyards can be used as part of team-building activities. They foster a sense of belonging and pride among employees when they wear company-branded accessories. This simple gesture can boost morale and strengthen corporate culture. Distribute lanyards during company events, meetings, or onboarding processes to emphasise their significance in your corporate culture.

Recognition and Rewards

Lanyards can also be used in recognition programs. Special lanyards for “Employee of the Month” or other achievements can serve as a visible acknowledgement of hard work and dedication, motivating others to strive for similar recognition. Ensure these special lanyards are distinct and exclusive. When looking for lanyards for sale, choose premium materials and unique designs to make them truly coveted items.

Implementing Lanyards in Your Business

Effectively integrating lanyards into your business involves thoughtful design choices, selecting the right materials, and strategic distribution. By focusing on these aspects, you can ensure that lanyards not only serve their intended purposes, but also enhance your brand’s image and operational efficiency.

Design

Focus on a clean, professional design that includes your logo, company name, and possibly a tagline. Avoid overcrowding the lanyard with too much information.

Material

Choose materials that suit the purpose of the lanyard. Polyester is durable and cost-effective, while satin offers a more premium feel.

Supplier

Work with a reputable supplier like Brandability, who can provide high-quality printing and materials. We have a hassle-free ordering process and we also offer artwork design packages. Order in bulk to help reduce costs. Plan ahead for large events or company-wide distributions.

Customisation

Consider additional features such as breakaway clasps for safety, adjustable lengths for comfort, and attachments for specific uses (e.g., badge holders and key rings).

Distribution

Plan how and when to distribute lanyards. Events, onboarding sessions, and company meetings are ideal times. Ensure that each distribution moment reinforces the purpose and value of the lanyard.

Lanyards are more than just simple accessories; they are powerful tools that can significantly benefit your business. By thoughtfully incorporating lanyards into your business strategy, you can achieve cost-effective marketing, strengthen corporate culture, and demonstrate a commitment to sustainability. Enhance your brand’s presence with customised lanyards from Brandability. Contact us today to design the perfect lanyards that will make your business stand out.