Promotional & Branded Lanyards
Looking for a cost-effective way to promote your business? Lanyards might be the perfect solution. Think about how often you see people wearing branded lanyardsβoffice workers, students, and even kids playing dress-up wear them. Theyβre practical for keeping ID cards handy and make great keychains. Their universal appeal means almost anyone can use them, making lanyards an ideal marketing tool for any business. Hand them out to prospects and watch as they spread the word about your company effortlessly. Learn how branded lanyards can help your business thrive, offering valuable insights and practical tips to make the most of their potential.
Why Lanyards Havenβt Gone Out of Style
While many marketing tools fade as trends change, lanyards for sale have held their place for decades because they keep evolving with how we ...
Why Lanyards Havenβt Gone Out of Style
While many marketing tools fade as trends change, lanyards for sale have held their place for decades because they keep evolving with how we work and connect. Theyβve shifted from being purely functional to becoming an everyday accessory that blends practicality with brand presence. Most brands invest heavily in digital marketing, but tangible items like corporate lanyards offer a simple, everyday reminder that can support those online efforts. They donβt require batteries, updates, or downloads, yet they still deliver results.
More Than Just an ID Holder
A name badge lanyard may start as a way to keep an ID card or security pass close, but its uses extend well beyond that. Many people attach USB drives, sanitiser bottles, mini tools, or even a lanyard and pouch for small valuables. For companies, this opens the door to pairing lanyards with other branded accessories, creating a functional brand kit. For event organisers, they can double as ticket holders, emergency information cards, or promotional message carriers. This adaptability means that the same item can play multiple roles over its lifespan.
Everyday Brand Exposure
Most marketing items are seen for a moment and then put away. Name tag lanyards are different. They sit at chest level, visible in every meeting, event, or public interaction the wearer attends. Theyβre often worn in high-traffic areas like schools, corporate offices, hospitals, and expos. Because of this, they donβt just remind the wearer about the brand; they extend brand reach to everyone they interact with. Over weeks or months, that exposure adds up to thousands of brand impressions per lanyard.
Affordable, High-Impact Branding
In South Africa, marketing budgets often need to stretch far while still producing noticeable results. Lanyards for sale offer one of the lowest cost-per-impression rates among promotional products. Theyβre inexpensive to produce in bulk but have a long usage cycle, meaning each unit continues to deliver value for months or even years. Compared to digital campaigns that require ongoing spend to remain visible, a once-off lanyard printing order can keep working for your brand long after the initial investment.
Built for Your Brand
The modern lanyard offers near-limitless customisation options. Companies can match corporate colours exactly, choose from textures and finishes that reflect their brand personality, and add fine details like printed slogans, metallic clips, or eco-friendly materials. Some businesses choose dye-sublimation printing to reproduce intricate artwork or photographic designs. Others opt for woven text for a more subtle, textured look. This makes it possible to design branded lanyards that not only carry a logo but also communicate the tone and values of the brand.
From Conferences to Classrooms
Corporate lanyards are as common at music festivals as they are in government buildings. Schools use them for staff and learners, NGOs for volunteer identification, corporates for access control, and event planners for VIP access. They bridge formal and informal settings. A branded lanyard at a business expo has the same promotional power as one given to spectators at a sporting event. Brands can maintain a consistent presence across multiple environments.
Getting the Most Value Out of Your Lanyards
Start with the Right Material
The fabric you choose affects both comfort and durability. Polyester works well for everyday use, nylon adds a smooth finish for a premium feel, and eco-friendly materials can appeal to sustainability-focused clients. Matching the material to the environment matters, like a rugged outdoor event might call for a tougher weave, while a formal corporate setting could benefit from a sleek, satin-like finish.
Make the Branding Clear and Readable
Logos and text should be easy to read from a short distance. Avoid overcrowding the design with too many elements. Use bold colours that contrast with the background, and place your branding where clips or attachments wonβt hide it. A well-designed name badge lanyard should catch the eye without overwhelming it.
Think About Function First
Consider what the lanyard will carry, such as an ID card, event pass, keys, or a small device, and choose fittings that suit the job. Safety break-away clasps are important in schools and active workplaces. Swivel hooks work well for passes that need to face forward, while trigger clips suit heavier items.
Use Colour to Your Advantage
Colour coding can make lanyards far more useful. Assign different shades for staff, visitors, VIPs, or various access levels. This makes security checks faster and keeps event organisation smoother. In schools or offices, colour-coding can help instantly identify departments or teams.
Add Features That Increase Value
Small upgrades can make a big difference in how often a lanyard gets used. QR codes can link to websites or contact details. Badge holders protect passes from wear. Detachable buckles allow easy removal of keys or cards without taking off the lanyard. The more practical it is, the longer it stays in use, and the longer your branding stays visible.
Design for Both Sides of the Strap
Many lanyards flip and twist when worn, which means one side is often facing the wrong way. Printing on both sides ensures your brand stays visible no matter how it sits. This is especially useful for busy events where attendees are constantly moving.
Make your brand part of someoneβs daily routine with products they use. Brandability offers lanyards, lanyard pouch sets, and other corporate branding products that build awareness, strengthen loyalty, and leave a lasting impression. We also provide wristbands, ID holders and custom signage. Start the conversation today and discover branding solutions that deliver results.