The Power of Branded Products: Boosting Employee Engagement And Customer Retention

Feb 10, 2023 14:18

Branding is the process of creating a unique identity for a company or product that sets it apart from competitors. Brands are more than just logos and marketing messages; they are the embodiment of the values and promises a company makes to its customers. According to an ASI (Advertising Specialty Institute) case study from 2019, branded merchandise creates long-lasting impressions among consumers. The study showed that they are almost 2.5 times more likely to think positively about tangible branded products. This is because brands are the foundation of trust, loyalty, and engagement between companies and their customers. In today’s competitive marketplace, branding is more important than ever, especially when it comes to employee engagement and customer retention. In this blog, we'll explore how branded products can help to increase employee engagement and customer retention. Boosting Employee Engagement One way to increase employee engagement is by providing promotional items that help reinforce the impact of their work. For example, employees who participate in volunteer work in the community can be provided with branded apparel such as a t-shirt or jacket. This not only serves as a practical piece of clothing, but it also reinforces the importance of the work being undertaken and the impact it has on the community. Investing in merchandise with the company name or logo creates an object that travels with your employee, whether it's a water bottle that a colleague drinks out of in a social setting or a logo-carrying bag that they "display" while commuting to office or client meetings, your brand's logo may have been seen by unintentional newcomers and when it comes to brand recall, this effect can be extremely beneficial. Improving Customer Retention Customer retention is another critical aspect of business success. Keeping customers coming back is more cost-effective than constantly acquiring new ones, and it also helps to build brand loyalty. When customers receive a high-quality, well-branded product, they are more likely to remember the company and continue to do business with them. For instance, Zappos, a successful online shoe retailer, has placed a high value on customer service and given its phone agents the authority to do more than just recite a script because it enables them to demonstrate appreciation to customers in more meaningful ways. For example, a customer service representative sent flowers to a Zappos customer who expressed sympathy for the customer's illness. Similarly, saying thank you to customers through providing branded items such as a tote bag, a pen, or a notebook that thanks the customer for their business will increase customer retention as it creates an authentic experience that leaves a long-lasting impression for the customer. Conclusion By leveraging the power of branded products, companies can improve their overall success and retain top talent. At Brandability, we believe that the power of branding lies in its ability to impact both employees and customers, and we strive to help businesses create strong and meaningful brands that connect with people. Choose the right promotional items for your individual customers and employees to increase your brand's visibility. Visit our online store today to view our catalog!